I’m Erick Tomaliwan. I live in Sydney, Australia where I make websites.

I build businesses websites that prioritises conversions and tracking. By day I work in-house, building and optimising WordPress sites for B2B SaaS, and by night I am learning over how to turn more traffic into leads with fast, focused builds that don’t get in the way of your marketing.

I first got into web development when a startup hired me in a consultancy-style role, handing me real problems and very real deadlines. That hands-on start pulled me deeper into proper consulting before I moved into an in-house role, where I’m closer to the data, the teams, and the long-term impact of the work I ship.

These days I’m the “WordPress person” on the team, the one who can untangle themes, plugins, and tracking setups without breaking everything and, more importantly, someone people can rely on. I love working with data: digging through analytics, search performance, and user behaviour so we’re not guessing what will convert; we’re testing it. Whether it’s B2B or B2C, my favourite projects are all about lead generation clear offers, clean funnels, and websites that quietly do the heavy lifting in the background.

Outside of work, you’ll usually find me deep in the technical side of horology or planning my next trip, because I like understanding how things are built whether it’s a movement, a city, or a website. Based in Sydney but happy to work with clients anywhere in the world, I’m here for teams who care about their numbers and want a developer who speaks both marketing and code. If you’re ready to turn more visitors into qualified leads, let’s talk about your site.